There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

Empowering Change: Women Leading the Generative AI Revolution in Marketing for International Women’s Day Shaping the Future: Women Leaders Spearheading Generative AI and Marketing Innovation for International Women’s Day Celebrating Women Leaders Shaping the Future of Marketing with Gen AI “Inspire change” sets the tone for this year’s International Women’s...

Suppose you’ve been working on landing a high-value B2B client for months, writing a proposal that you believe is tailored to their needs. It explains your solution based on the technological features, comes with compelling references, and responds to their challenges. Yet, when the client responds with a simple “thanks, we’ll be in touch,” you’re left wondering:...